but I can’t at present see the benefit to me in all this, it certainly isn’t making a smart meter application any more likely- am I missing something?
Whilst National Grid will say that they need better load balancing etc I can't help think that it's also a back door way of trying to get more smart meters fitted. I haven't tried joining the energy shift because there's no point. Like you my usage is so small I'd have to switch off my fridge freezer to save around 70 watts, and it wouldn't even be that over an hour because of the compressor kicking in and out.
Those who will gain will be mainly people who essentially waste electricity, but that's their choice if they're paying for it. To financially incentivise people just for switching unnecessary stuff off seems bonkers to me.
I watched that programme on Smart Meters on C5 on Wednesday. There was a bloke who thought smart meters were great because his monthly bill had gone from around £550 a month to £150. His supplier was offering cheap hours plus cheap night rates (presumably Octopus) so he started setting the washing machine etc to come on through the night. I think he had an EV as well and had been charging it during the day. He though this saving was all down to Smart Meters but really he just needed some common sense, and he clearly had more money than sense.
They say that you need Smart Meters to benefit but that isn't really true as E7 has been around for decades with traditional meters, so EVs could easily be charged on a cheap overnight tariff.
It does niggle me somewhat where schemes such as energy shift have no benefit for those of us that are economical. I'd incentivise those who are x% below the average for a particular type of property and penalise those who are x% above the average. It would get messy though depending on whether you have gas or electric heating/cooking etc.