I think we're in total agreement here - look at how Cambridge Analytica's misuse of personal data was instrumental in Trump's 2016 victory (oops - used that word again)
However, this discussion is regarding the use of SMETS meters to record electricity usage and (whilst appreciating that there may be some potential risk of the misuse of information) I think the benefit to us as the end users is ensuring that our limited national grid can provide enough energy by using more detailed analysis of this data to effectively manage the load on the system.
Most people seem to focus solely on the readouts on the IHD as being the only tangible benefit of smart meters, and use that as the reason they don't want/need a smart meter without appreciating the bigger picture
I believe we're largely on the same wavelength. To elaborate, the situation with Cambridge Analytica wasn't just an isolated incident. It was precipitated by platforms like Facebook amassing vast amounts of user data—sometimes even from individuals who hadn't explicitly provided it or didn't even have a Facebook account. Rather than limiting this data's use in-house, it became accessible to external entities, enabling targeted manipulations based on perceived profiles.
It's not always about the outright 'misuse' of data but the broad, and sometimes insidious, legitimate usage that can erode individual privacy. This potentially subjects people to scrutiny and different forms of influence, depending on how securely their data is stored and used.
As I've mentioned, I prioritise maintaining a minimal data footprint. I find solace in my decision to sidestep potential pitfalls associated with extensive data sharing. Everyone has the freedom to choose their path, be it caution or optimism regarding these systems.