CO2 saving, cost saving
Go for the CO2, and that gets your costs down as a useful byproduct.
To go only for £ costs is not always so effective because you might get caught out by any price distortion or temporary gain. For example, suppose that a fraudulent electricity vendor, lets call them "Symbio", decided to spam the market with lower prices and not say anything about how they got their price lower than everybody else's. That would save £ in the first year but they wouldn't last for long. To get permanent improvements, attack the CO2.
My approach has started with the biggest use of energy; heating. I use heating no more than necessary, which saves both CO2 and £ by comparison to the usual always_on approach to heating and thermostatted comfort. If I've not got cold enough to bother to turn on the heating then it isn't cold. Gas use including baths and cooking averaged less than 1 kWh per day since the start of April. Downstairs air conditioning used as an air-air heat pump has also averaged less than 1kWh per day, so at this address, there is not a case to buy a whole-house-heat-pump. I'd not use it enough. I still have a £20 fan heater for cold weather top-up, which gets used perhaps seven days per year.
Downgrading a 0.5kW silent plain old electric heater to 1/8 kW by powering it through a 240V/120V transformer was a useful experiment in the winter. On the very coldest nights of winter, the 0.025kW dehumidifier wasn't quite enough, but a 1/8 kW plain old electric heater was plenty of top-up heating upstairs, with the normally-off combi gas boiler staying off until three-clicks (nine minutes flame) before breakfast and after breakfast. In daytime, the 2kW(peak) rooftop solar panels can mostly provide that small trickle of 1/8kW of steady heat for free or almost-free during a cloudy day in winter. When I use the word "free" I here mean both nil-£ free as well as nil-CO2 free.