Because of this, I was surprised to receive two texts purporting to be from "EONNext" that arrived yesterday and today. They are allegedly in relation to smart meters which my mum is yet to get. My suspicion arose because the first text was addressed to a different person and the provided link is not a link to an EON Next website. The second text was correctly addressed to my mum but had the dubious link and if it was legitimate, surely it would have gone to my mums mobile.
I have taken the domain of the link (bsft.im) and it links to a marketing company, Blueshift, that appears to offer CRM solutions to companies like EON Next. Its a well polished website with social media links. That would make me presume the link might be legitimate if it wasn't for the incorrectly addressed first text and the fact I am receiving them at all. I am unable to get any WhoIs information about the domain in order to check it's legitimacy which has led me to ask the question here.
Can someone clarify if these texts are legitimate?
First text:
Hi (incorrect name), smart meters come with a free In-Home Display that can help you track and manage your energy usage more effectively. As part of your current tariff you agreed to have smart meters fitted. Click the link below to pick a date and time that suits you. http://bsft.im/z/(redacted)
Second text:
Hi (correct name), we're ready to fit your smart meter for free. Smart meters have many benefits for you and the environment and come with a free In-Home Display that can help you track and manage your energy usage more effectively. Click the link below to pick a date and time that suits you. http://bsft.im/z/(redacted)